Tuesday, April 4, 2017

Kendall Jenner and Pepsi Save the World

    The video above is the Pepsi advertisement featuring Kendall Jenner taken out of circulation after negative reaction. It is not particularly offensive to anything ecept your intelligence. The add features Jenner watching an ambiguous protest going on when she decides to intervene by handing a riot police officer a Pepsi. Because of her actions, the police and officers and protesters begin hugging.
    Pepsi blew this one big time. The company went full Social Justice Warrior. Never go Full Social Justice Warrior. But they managed to alienated the Social Justice Warriors by patronizing their various causes. It just gives the rest of us a reason to laugh. Neither group feels any more compelled to buy Pepsi than before. Some may be less inclined. We are all a little sick of Social Justice Warriors.
     I find it amusing as well, considering YouTube's current meltdown over pleasing advertisers' concerns over offending consumers, the commercial I on YouTube when it is supposedly taken out of circulation. It has over six million views right now, too. It has and will continue to earn a nice chunk of advertising cash for someone.

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